Service · GEO / AEO
GEO / AEO
Getting cited inside AI answers. As more buyers ask ChatGPT, Perplexity, and Google's AI Overviews instead of scrolling a results page, the goal shifts from ranking a link to being the source the answer is built from.
Why this matters now
The case for getting this right.
A growing share of searches now end without a click. The person asks, an AI writes the answer, and they act on it. If your brand is not part of that answer, you were not in the room when the decision was made, no matter how well you rank on the traditional results page.
This surface is young, which is exactly why it is worth claiming now. The businesses that structure their content for AI engines today are building a position that is far harder to displace once the space matures.
What it includes
Specifically, the work.
Answer-shaped content
Pages and passages written so an AI engine can lift a clear, correct answer straight out of them. Self-contained, well-structured, and unambiguous about what they claim.
Entity clarity
Making it obvious to a machine who you are, what you do, and how you relate to the topics you want to be known for, so engines associate your brand with the right answers.
Structured data for answers
FAQ, organization, and service markup that gives generative engines explicit, parseable facts instead of leaving them to guess.
Crawler access and llms.txt
Making sure AI crawlers like GPTBot, PerplexityBot, and Google-Extended are allowed in and can read your content, plus a plain-language summary file some engines now look for.
Who it is for
- Businesses whose buyers are already asking AI tools before they buy.
- Brands that want to be the cited source, not an afterthought, in their category.
- Teams who already have decent SEO and want to extend it into AI answers.
Who it is not for
- Sites with no technical or content foundation, GEO has nothing to build on yet.
- Anyone wanting a guaranteed placement in a specific AI tool, no one can promise that, and we will not pretend otherwise.
What good looks like
Done well, here is the outcome.
Done well, your business starts showing up inside the answers people get from AI tools, named as a source, described accurately, recommended for the right reasons. You are present at the moment of decision even when the buyer never visits a results page.
For a [NICHE] brand, that might mean being the company an AI assistant names when someone asks it to compare options or explain how something works in your field.
How it connects
Part of one search strategy.
GEO is not a replacement for SEO, it is the layer on top. It relies on the same technical foundation and high-quality content, then optimizes the structure, entities, and signals that earn an AI citation specifically. Because we run both as one program, the work you do to rank also works to get quoted.
SEO →Technical SEO →Link Building →Programmatic SEO →AI Content Production →
Common questions
GEO / AEO, straight answers.
We track whether your brand and pages are surfaced and cited across the major AI engines for the queries that matter to you, alongside your usual SEO metrics. AI visibility reporting is newer and less tidy than rankings, and we are clear about what is measurable and how we read it.
Next step
Curious where GEO / AEO could take you?
Book a call and we will tell you, honestly, what is worth doing first.